We are developing a long-term marketing strategy to increase sales from e-shops and physical retail outlets, including rules for employee behavior for its successful implementation.

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Phase 1

№1 – study to compile the marketing strategy:

acquaintance with the sales department or its representatives directly related to the sales of the products / services;
acquaintance with the products / services for sale;
defining the strengths of the products / services for sale;
analysis of sales channels including data from CRM, ERP, SUPTO software;
research and analysis of the strengths and weaknesses of competitors;
analysis of the effectiveness of the selected sales channels at the time of the study;
analysis of employee satisfaction and motivation directly related to the sale of services / products;

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Phase 2

№2 – creating a marketing plan for business development:

defining goals with clear indicators;
defining the target market;
selection of sales channels for products / services;
defining the desired result;
defining promotional offers;
defining clear marketing campaigns;
preparation and management of advertising budget

 

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Phase 3

№3 – creating the practical part of the marketing plan:

a detailed description of each of the marketing campaigns, the time of implementation and achievement of the objectives, as well as the terms of validity of the campaigns;
preparation of materials for the purposes of the implementation of the marketing plan – graphics, text, videos, etc .;
targeting, management and implementation of advertising campaigns

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Phase 4

№4 – monthly implementation of the compiled marketing strategy in the appropriate channels.

Monthly reports with included analyzes of the effectiveness of the selected campaigns;
Production of all necessary graphic images for the implementation of the campaigns, if necessary, and others for the needs of the business.

Standard time for development 20 working days.