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Phase 1
№1 – study to compile the marketing strategy:
acquaintance with the sales department or its representatives directly related to the sales of the products / services;
acquaintance with the products / services for sale;
defining the strengths of the products / services for sale;
analysis of sales channels including data from CRM, ERP, SUPTO software;
research and analysis of the strengths and weaknesses of competitors;
analysis of the effectiveness of the selected sales channels at the time of the study;
analysis of employee satisfaction and motivation directly related to the sale of services / products;