Digital marketing

Developing a strategy for digital

marketing

№1 – marketing strategy research:

• acquaintance with the sales department, or its representatives directly related to the sales of the products / services;
• familiarization with the products / services for sale;
• defining the strengths of the products / services for sale;
• analysis of sales channels, including through data from CRM, ERP, SUPTO software;
• research and analysis of competitors’ strengths and weaknesses;
• analysis of the effectiveness of the selected sales channels at the time of the study;
• analysis of employee satisfaction and motivation directly related to the sale of services / products;

Development of a marketing plan

№2 – drawing up a marketing plan for business development:

• defining goals with clear indicators;
• defining the target market;
• selection of sales channels for the products / services;
• defining the desired outcome;
• definition of promotional offers;
• defining clear marketing campaigns;
• preparation and management of an advertising budget

Making a practical part of digital marketing

№3 – drawing up the practical part of the marketing plan:

• a detailed description of each of the marketing campaigns, the time of implementation and achievement of the objectives, as well as the validity periods of the campaigns;
• preparation of materials for the purposes of implementing the marketing plan – graphics, text, videos, etc.;
• targeting, management and execution of advertising campaigns

Digital Marketing Monthly Performance with Reports

№4 – monthly implementation of the compiled marketing strategy in the appropriate channels.

• Monthly reports with included analysis of the effectiveness of the selected campaigns;
• Creation of all the necessary graphic images for the realization of the campaigns, if necessary and others for the needs of the business.